Let’s imagine that you have decided to read more about something so you do a search online. You choose one of many results that Google has called up for you and click it. Then, when the site loads, you get a surprise. Rather than getting to dig in the subject material that you’d been hoping to see so that you can continue learning about your chosen subject, you are given a big giant pop up ad. This pop-up is an ad and no matter how many times you try to shut it down, it won’t close-unless you type in your e-mail address. Eventually you are so upset that you just close down your internet browser completely. That site owner’s tactics haven’t gotten the best of you!
So many people loathe pop ups-and with valid reasons. They are really annoying. They are intrusive. When they play music or other noises automatically they get you in trouble at work or with the people in your family who are also in the room. They make outrageous pledges. If you want to close them you often have to give up your personal info. Some of them even put in malware and cookies into your pc. There aren’t a whole bunch of people who actually like to be confronted by these annoying things but so many IMers insist on employing them. How come?
The unfortunate truth is that IMers continue using pop up banner ads because they actually work. They command interest. They help IMers assemble their e-mail promoting directories. It continues to be proven again and again that a pop up ad will produce more opt ins than an opt in box placed in a sidebar or in the body of a web page. They have sometimes been known to help produce sales. Sadly, these dumb pests really get the job done a lot of the time so, unless someone can make a better tool to use, most Web entrepreneurs are probably going to keep using them.
Of course it does not mean that those very same IMers ought to keep using them. What kind of value can there be to an e-mail address that is solely given under duress? Usually what happens is the person just opts back out of your list as soon as they receive the first e-mail from you or your company. How good can your traffic seriously be if a lot of your visitors click out because they are offended by the pop up? Sure you need to generate profits, but is this really the best way? Couldn’t there be another alternative available to those who want to build an e-mail list and sell things?
The genuine truth is this: if you have a good product and you can present it in a good light, you won’t need to use a pop up. Work hard at creating a good product or service so that you won’t have to deal with the annoying pop ups to do your job for you. Create a persuasive sales page or splash page. Make your written content and copy so strong that it can grab your reader’s attention so hard that it never has to let go. The simple truth is that Internet Marketers only find success and online profits when they make products that others are going to find valuable. No pop up ad can ever substitute the actual benefit of your product.